If you were to unleash your inner superhero, what color of cape would you wear? Not into capes? After all, they can be a hazard around escalators and revolving doors, then how about a costume or mask? Like me, you may have noticed that superheroes are back in vogue. A plethora (great word since it鈥檚 definition of 鈥渟uperabundance鈥 is so fitting) of superhero themes are making their way to the big screen. More notably though, there is a whole underground movement of that is going strong. These are everyday heroes, regular people who dedicate time to fight crime, to perform civic duties in their neighborhoods, or to do charity work or other good deeds (often without the desire for recognition, hence the need for superhero gear). What is it about superheroes that draws us in? Surely the appeal is partly about the double-life of a seemingly regular person behind the mask. Mostly though, there鈥檚 a desire within many of us to make a difference. A superhero theme is an apt way to convey a 鈥減ower of one鈥 message to explore sustainable, or what I call 鈥渟mart鈥 business practices, eco-leadership roles, and design responsibility. Plus, it鈥檚 fascinating to see how superhero trends parallel historical events and design movements. Superheroes first appeared in comic art form in the 1930鈥檚 following Expressionism, Futurism, and Constructivism. These were times of profound change, in which design was often used to express political or philosophical ideals or manifestos. It鈥檚 no coincidence that we see emerging again with the sustainable design revolution, with a new generation of 鈥渃itizen designers" who are working for global change. Citizen Designers = Design Superheroes strive to innovate, inform, or inspire change to make life better via thoughtful, responsible design: . These designers go beyond making eye candy or stuff, and are redefining 鈥済ood鈥 design. It鈥檚 design that , or design that raises awareness or fosters social change. In other words, it connects to a growing contingent of designers who are using their 鈥減owers" for good. Some examples of world-changing design include that allow people in developing countries to transport gallons of water in a rolling barrel on the ground instead of hauling containers on their heads or backs. This smart, yet simple strategy greatly reduces the burden of water collection, freeing women and children to have more time for education and domestic or business pursuits. Another water related design solution includes the , a small portable water filter that purifies water instantly as the user sips contaminated water (nearly half of the world鈥檚 poor are affected by waterborne illness and diseases). Most of us are familiar with the line of kitchen and garden products that are a pleasure to use since they are so comfortable. Originally this line was created to help those who suffer from arthritis, yet the product line鈥檚 universal usability features prove that thoughtful design solutions are welcome by all. There is a growing sense of appreciation for this vital aspect of design, and it is flourishing around the globe. Judging by these recent book releases, change is definitely afoot: , and . Even design award shows are recognizing these contributions, with new categories that showcase sustainable design and socially responsible design. Back to that cape question. Are you a cause designer at heart and want to use your design skills to make a difference? If so, join us! Photo courtesy of 漏 iStock/Rich Vintage (superhero) Categories Natural Leadership Published on May 01, 2013 Tags Citizen Design courses Design for Global Change Dion Zuess 51爆料官网 sustainable design