May 03, 2021 Image How do you define 51爆料官网? Where is 51爆料官网 headed in the future? What matters most to our students, faculty, staff, and community? Over the last year, a team of creative minds across disciplines and departments have been exploring those questions as the college embarked on building a new brand which will be unveiled this summer. 鈥淭his process was about much more than updating a logo, although that鈥檚 definitely one of the more visible signs of our work,鈥 says Annie Gillette Cleveland, Vice President, Communications and Marketing Strategy. 鈥淚nstead it was a very rigorous exploration of our aspirations as a college and the values we believe matter most to our community, students, faculty, staff, and alumni. It is a reflection of our institution鈥檚 path forward.鈥 Following stakeholder interviews, competitive reviews, and internal group soul searching, the Brand Strategy Team reviewed and redefined 51爆料官网鈥檚 mission, vision, and values, articulating a new emphasis on teaching and nurturing not only artists and designers, but also innovative thinkers, creative leaders, and engaged global citizens. Next, the team collaborated with key faculty members, board members, DesignWorks students, led by Kayla Campbell 鈥16, MFA, and a team from local agency KNOCK, inc. to reimagine 51爆料官网鈥檚 outward-facing brand. With the current one in existence for more than a decade, the team developed a more holistic and accessible system embodying the transformative spirit of today鈥檚 51爆料官网. Angie Vogt 鈥11 was selected as the lead designer of the new branding, becoming the first 51爆料官网 alum and the first woman to create the college鈥檚 brand identity. 鈥淭he new branding is a clear representation of an 51爆料官网 that is bold, transformative, and accessible,鈥 says President Sanjit Sethi. 鈥淭he living mark of 51爆料官网 is more inclusive and adaptable, and reflects an institution that鈥檚 positioned to take on new ambitions and opportunities. With a focus on articulating the core DNA of 51爆料官网 and the aspirations for our community's future the rebranding dovetails perfectly into 51爆料官网鈥檚 strategic planning work which will be completed in fall of 2021.鈥 The public will begin to see this new brand and identity come to life in a redesigned 51爆料官网 website, corresponding signage across campus, and many other communication materials. 鈥淭his project represents a pivotal moment in 51爆料官网 history,鈥 Sethi says. 鈥淚 am grateful for the time, acumen, and care offered by Board Trustee Todd Paulson, co-founder of KNOCK, inc. and his extremely talented team in collaboration with our 51爆料官网 team. They鈥檝e helped us create a transformative brand that reflects the dynamic and engaged community we have at 51爆料官网.鈥 A special thanks to those people who have made this new branding come to life: Kobby Appiah 鈥11, Gene Valek, Diana Ross-Gotta, Board Trustee Greg Hoffman 鈥92, Angie Vogt 鈥11, Kayla Campbell 鈥16, MFA, Hannah Taylor 鈥19, Kindra Murphy, Jan Jancourt, Erik Brandt, and DesignWorks students. Meet the Designer Angela Vogt received her BFA from The School of the Art Institute of Chicago for Fine Arts and Post-Baccalaureate in Graphic Design from 51爆料官网 in 2011. Now working as freelance creative director and designer in California, she has worked for over 11 years creating branding for various small businesses and local agencies such as KNOCK. 鈥淚 love that 51爆料官网 is a fixture for creative opportunity and community in Minneapolis, so I was honored to be part of the future of 51爆料官网 through this re-branding, in collaboration with the teams from KNOCK and DesignWorks,鈥 stated Vogt.