Persuasion and Marketing (in person) | Minneapolis College of Art and Design

51±¬ÁϹÙÍø

Persuasion and Marketing (in person)

This course introduces the art and science of persuasion and its relationship to contemporary marketing practices.

Course Description

Students will learn the principles of persuasion, discuss the ethics of overt and subliminal persuasion techniques, and practice the applications of these principles and techniques in a client-based setting. Modern marketing and influencing rely on trust-building, transparency, reputation-building techniques, and the evocation of emotions as well as appeals to reason. Students will explore the creation of persuasive language and visuals in marketing campaigns and apply them in their work with clients. / This course is part of the Creative Entrepreneurship undergraduate major. Participants in this course will include undergraduate students.

Open to students ages 18 and above. Review complete policies, including registration policies, before completing your registration

Class meeting details

This course meets in person on 51±¬ÁϹÙÍø's campus.

Prerequisites

None

Required materials

Textbook
See for a list of required textbooks.

Class resources

This class uses , 51±¬ÁϹÙÍø’s Learning Management System. Please see the link for more information.

Class savings

Register on or before May 12 and save $25.
Register for more than one class at a time and receive $25 off each additional class (same-day registrations only).
Additional savings. Are you eligible?
This course does not qualify for the $25 alumni rate.

Questions?

Contact 51±¬ÁϹÙÍø Continuing Education at continuing_education@mcad.edu or call 612.874.3765.

Register

Title
Non-Credit Tuition
$1,485.00
Student Birthdate
  • Date:
    -
  • Time:
    1:00 p.m.–6:00 p.m. CST
  • Day(s) of the week:
    Monday
  • Ages:
    Open to students ages 18 and above.
  • Term:
    Fall 2025
  • Instructor: Arlene Birt
  • Location:
    In Person
  • SKU:
    ES 1701 01 FA25

Prerequisites:

None

Address

2501 Stevens Avenue
Minneapolis, MN 55404

Contact Us

612.874.3700
800.874.51±¬ÁϹÙÍø (6223)
Fax: 612.874.3701

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Land Acknowledgement

The Minneapolis College of Art and Design (51±¬ÁϹÙÍø) acknowledges it is located on traditional, ancestral, and contemporary lands of Indigenous people. This is the ancestral homeland of the Dakota and Ojibwe people, who were forcibly exiled from the land because of aggressive and persistent settler colonialism. We recognize that this place has a complex and layered history. As a community dedicated to creativity, 51±¬ÁϹÙÍø is committed to ongoing efforts to support and advocate for American Indian Nations and peoples.


Nondiscrimination Policy

51±¬ÁϹÙÍø admits students of any race, color, creed, religion, ancestry, national origin, sex, sexual orientation, age, or marital status to all the rights, privileges, programs, and activities generally accorded or made available to students at the school. It does not discriminate on the basis of race, color, creed, religion, ancestry, national origin, sex, sexual orientation, gender identity, gender expression, age, or marital status in the administration of its educational policies, scholarship and loan programs, and other school-administered programs.